The Wall Street Journal Bestseller

ZERO

TO

IPO

Z

T

I

Over $1 Trillion of Actionable
Advice from the World's Most Successful Entrepreneurs

The Wall Street Journal Bestseller

ZERO

TO

IPO

Over $1 Trillion Worth of Advice from the World's Most Successful Entrepreneurs

From the cofounder of a $40 billion software company comes an invaluable guide packed with $1 trillion of actionable advice from some of the world’s most successful and recognizable entrepreneurs.


THE BOOK

Over the past 20 years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. In Zero to IPO, he’s collected a trove of nitty-gritty tips for each stage of a company’s growth and assembled them into a clear blueprint for how to build a business.


The book represents the distilled wisdom of his fellow visionaries and leaders who have collectively built over $1 trillion worth of wealth for themselves and their investors: people like Marc Andreessen and Ben Horowitz (Andreessen Horowitz), Eric Yuan (Zoom), Stewart Butterfield (Slack), Aneel Bhusri (Workday), Julia Hartz (Eventbrite), Aaron Levie (Box), Fred Luddy (ServiceNow), Melanie Perkins (Canva), Patty McCord (Netflix), Sebastian Thrun (Udacity), and dozens of other business luminaries.


Kerrest has battle-tested these ideas himself, so he knows their power. Organized by topic in roughly the order that leaders will encounter them as they scale their businesses, this book is the ultimate guide to taking a company all the way from founding to IPO―and beyond.

Download a free preview today.

ORDER NOW

BUY THE BOOK

WHO'S INSIDE

Josh James, Domo, on choosing entrepreneurship
Andy Grove, Intel,
on the balance of power between co-founders
Patty McCord, Netflix,
on who and how to hire
Beth Comstock, General Electric,
on telling your story
Amy Pressman, Medallia,
on bootstrapping
Therese Tucker, BlackLine,
on the first salesperson she hired
Shashank Saxena, VNDLY,
on empowering employees
Julia Hartz, Eventbrite,
on building culture
Melanie Perkins, Canva,
on prizing goals over promotions

Mariam Naficy, Minted,
on rewarding behaviors and risk-taking

Fred Luddy, ServiceNow,
on the three phases of start-ups
Eric Yuan, Zoom,
on speed as a competitive edge
Stewart Butterfield, Slack,
on when to pull the plug
Sebastian Thrun, Udacity and Kitty Hawk,
on admitting failure
Jeremy Bloom, Integrate,
on bottom-up leadership
Alex Asseily, Jawbone,
on appreciating the achievements
Pat Grady, Sequoia Capital,
on board expertise and engagement
Parker Harris, Salesforce,
on ringing the bell at the NYSE
Aneel Bhusri, Workday,
on the fact that the IPO is not the end
+ actionable advice from many other CEOs and entrepreneurs!

Josh James, Domo, on choosing entrepreneurship
Andy Grove, Intel, on the balance of power between cofounders
Patty McCord, Netflix, on who and how to hire
Beth Comstock, General Electric, on telling your story
Amy Pressman, Medallia, on bootstrapping
Therese Tucker, BlackLine, on the first salesperson she hired
Shashank Saxena, VNDLY, on empowering employees
Julia Hartz, Eventbrite, on building culture
Melanie Perkins, Canva, on prizing goals over promotions
Mariam Naficy, Minted, on rewarding behaviors and risk-taking

Fred Luddy, ServiceNow, on the three phases of start-ups
Eric Yuan, Zoom, on speed as a competitive edge
Stewart Butterfield, Slack, on when to pull the plug
Sebastian Thrun, Udacity and Kitty Hawk, on admitting failure
Jeremy Bloom, Integrate, on bottom-up leadership
Alex Asseily, Jawbone, on appreciating the achievements
Pat Grady, Sequoia Capital, on board expertise and engagement
Parker Harris, Salesforce, on ringing the bell at the NYSE
Aneel Bhusri, Workday, on the fact that the IPO is not the end
+ actionable advice from many other CEOs and entrepreneurs!

Download
a Free Preview

FK_Preview

ABOUT THE AUTHOR

Frederic Kerrest

Frederic Kerrest cofounded Okta, a publicly traded enterprise software company currently valued at over $40 billion, and serves as Executive Vice Chairman and Chief Operating Officer. He cocreated and cohosts the award-winning Zero to IPO podcast, which features Silicon Valley founders, investors, and entrepreneurs who discuss their experiences building businesses. Kerrest serves on the executive advisory board of the Martin Trust Center for MIT Entrepreneurship and advises early-stage software companies. Prior to Okta, Kerrest worked in sales and business development at Salesforce and in venture capital at Hummer Winblad Venture Partners.

LEARN MORE

“In Zero to IPO, Frederic Kerrest reveals the guts and the glory of entrepreneurship. He transports you through its highs, lows, and anxiety-ridden in-betweens for an enlightening and wildly entertaining read.”

— Emily Chang, Host and Executive Producer of Bloomberg Technology and author of Brotopia

“The world needs more entrepreneurs. If you’re dreaming of starting a business, Zero to IPO will not only inspire you but empower you with the necessary knowledge and confidence to make your dream a reality.”

— Harry Hurst, Founder and CoCEO of Pipe

Share by: