The Wall Street Journal Bestseller

To every entrepreneur
battling the odds, trying
to turn their vision into reality
— the world needs you.

ZERO

TO

IPO

THE BOOK

Over the past 20 years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. In Zero to IPO, he’s collected a trove of nitty-gritty tips for each stage of a company’s growth and assembled them into a clear blueprint for how to build a business.


The book represents the distilled wisdom of his fellow visionaries and leaders who have collectively built over $1 trillion worth of wealth for themselves and their investors: people like Marc Andreessen and Ben Horowitz (Andreessen Horowitz), Eric Yuan (Zoom), Stewart Butterfield (Slack), Aneel Bhusri (Workday), Julia Hartz (Eventbrite), Aaron Levie (Box), Fred Luddy (ServiceNow), Melanie Perkins (Canva), Patty McCord (Netflix), Sebastian Thrun (Udacity), and dozens of other business luminaries.


Kerrest has battle-tested these ideas himself, so he knows their power. Organized by topic in roughly the order that leaders will encounter them as they scale their businesses, this book is the ultimate guide to taking a company all the way from founding to IPO―and beyond.

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BUY THE BOOK

“This book will inspire a whole generation of CEOs and founders.”

— Marc Andreessen, Cofounder and
General Partner at Andreessen Horowitz

“A gold mine of valuable, practical, and actionable advice, Zero to IPO is a must-read for anyone with an entrepreneurial spark.”

— Brian Halligan, Cofounder and
Executive Chairman of HubSpot

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WHO'S INSIDE

Josh James, Domo, on choosing entrepreneurship
Andy Grove, Intel,
on the balance of power between co-founders
Patty McCord, Netflix,
on who and how to hire
Beth Comstock, General Electric,
on telling your story
Amy Pressman, Medallia,
on bootstrapping
Therese Tucker, BlackLine,
on the first salesperson she hired
Shashank Saxena, VNDLY,
on empowering employees
Julia Hartz, Eventbrite,
on building culture
Melanie Perkins, Canva,
on prizing goals over promotions

Mariam Naficy, Minted,
on rewarding behaviors and risk-taking

Fred Luddy, ServiceNow,
on the three phases of start-ups
Eric Yuan, Zoom,
on speed as a competitive edge
Stewart Butterfield, Slack,
on when to pull the plug
Sebastian Thrun, Udacity and Kitty Hawk,
on admitting failure
Jeremy Bloom, Integrate,
on bottom-up leadership
Alex Asseily, Jawbone,
on appreciating the achievements
Pat Grady, Sequoia Capital,
on board expertise and engagement
Parker Harris, Salesforce,
on ringing the bell at the NYSE
Aneel Bhusri, Workday,
on the fact that the IPO is not the end
+ actionable advice from many other CEOs and entrepreneurs!

Josh James, Domo, on choosing entrepreneurship
Andy Grove, Intel, on the balance of power between co-founders
Patty McCord, Netflix, on who and how to hire
Beth Comstock, General Electric, on telling your story
Amy Pressman, Medallia, on bootstrapping
Therese Tucker, BlackLine, on the first salesperson she hired
Shashank Saxena, VNDLY, on empowering employees
Julia Hartz, Eventbrite, on building culture
Melanie Perkins, Canva, on prizing goals over promotions
Mariam Naficy, Minted, on rewarding behaviors and risk-taking

Fred Luddy, ServiceNow, on the three phases of start-ups
Eric Yuan, Zoom, on speed as a competitive edge
Stewart Butterfield, Slack, on when to pull the plug
Sebastian Thrun, Udacity and Kitty Hawk, on admitting failure
Jeremy Bloom, Integrate, on bottom-up leadership
Alex Asseily, Jawbone, on appreciating the achievements
Pat Grady, Sequoia Capital, on board expertise and engagement
Parker Harris, Salesforce, on ringing the bell at the NYSE
Aneel Bhusri, Workday, on the fact that the IPO is not the end
+ actionable advice from many other CEOs and entrepreneurs!

One hundred percent of any financial profits the author receives from this book will go to BUILD, an organization that uses entrepreneurship to ignite the potential of youth from under-resourced communities, and to The Hidden Genius Project, which trains and mentors Black male youth in technology creation, entrepreneurship, and leadership skills to transform their lives and their communities.

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BULK ORDERS

“In Zero to IPO, Frederic Kerrest reveals the guts and the glory of entrepreneurship. He transports you through its highs, lows, and anxiety-ridden in-betweens for an enlightening and wildly entertaining read.”

— Emily Chang, Host and Executive Producer of Bloomberg Technology and author of Brotopia

“The world needs more entrepreneurs. If you’re dreaming of starting a business, Zero to IPO will not only inspire you but empower you with the necessary knowledge and confidence to make your dream a reality.”

— Harry Hurst, Founder and CoCEO of Pipe

“A huge success hack, Zero to IPO will save entrepreneurs precious years of trial and error because they’ll be able to learn from dozens of business leaders before they even get started.”

— Jeremy Bloom, Co-founder and CEO of Integrate, National Ski Hall of Famer, and
two-time US Olympian

“We’ve been fortunate enough to learn from many great founders over time, many of whom are captured in Zero to IPO.”

— Melanie Perkins, Cofounder and CEO of Canva

“If you’re an aspiring founder, start with this book and keep it within easy reach as you’re building and growing your business. Refreshingly candid and straightforward, it’s an indispensable resource you and your team will constantly draw from.”

— Shellye Archambeau, Fortune 500 Board Member, former CEO of MetricStream,
and author of Unapologetically Ambitious

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